How can Water IQ help?
Research shows that the more Texans know about their water resources, the more likely they are to conserve. The Water IQ program can help deliver a clear, unified water conservation message to the state. As utilities and communities take an active role in conservation, it encourages conservation compliance. And as Texans begin to conserve their water resources, they help ensure that the state has enough water now and in the future.
Water IQ offers an easy-to-identify brand, a variety of materials, and a network of groups and communities dedicated to educating Texans about water conservation. The program complements existing local and regional water conservation efforts. Water IQ strives to make all Texans aware that their natural water resources are limited and not immune to the consequences of their individual behaviors.
Implementation of Water IQ Campaigns
In 2007, four significant regional water providers and two groundwater conservation districts embraced the “Water IQ” campaign concept and are implementing pilot projects to establish “Water IQ” awareness in their service areas. Their successful efforts have contributed to print ads, public service announcements, and television spots that can be used in developing a statewide program.
- North Texas Municipal Water District (NTMWD) provides treated water supplies to over 1.5 million people in the 60 cities, towns, special utility districts, and water supply corporation. Facing the worst drought in 50 years coupled with an increased demand on local water supply, the NTMWD had an immediate need to communicate the importance of saving water to its member cities and customers. In April 2006, the first Water IQ campaign was launched to deliver these messages. NTMWD is now in their third year of a campaign that includes research, television, outdoor, newspaper, experiential marketing, business, and community outreach. Despite a 26 percent increase in population NTMWD was able to reduce peak day demand by an estimated 200 million gallons in both 2006 and 2007.
- Lower Colorado River Authority with the City of Austin utilized television, radio, outdoor, and outreach events that focused on Stage 1 drought conditions and residential landscape practices.
Successful programs have also been utilized by the City of Lubbock with the High Plains Underground Water Conservation District and the Panhandle Groundwater Conservation District.