MUSIC: Cheesy music playing
A balding MIDDLE-AGED MALE stands before his bathroom mirror and shapes a few strands of his thinning hair with well-rehearsed precision.
MUSIC: Steel guitar up and under strums a sparse, isolated tune
Satisfied, he releases his hands as if he’s achieved the perfect coif.
VOICEOVER: His hairline isn’t the only thing receding around here.
Dramatic shots of a heavily receded LAKE LAVON.
Our natural water supply is limited. Use less water and make it last.
Use less water
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